For those done having children, a vasectomy may seem like a good solution for permanent birth control, and urologic practices have figured a way to motivate interested men to schedule the procedure: the promise of recuperating while watching a few days of NCAA March Madness. Urological offices across the country have started offering “Vas Madness” deals, which often come with cheeky post-op survival kits.
“We usually see a 50 to 75 percent increase in vasectomies from mid-February through mid-April,” says Todd M. Waldmann, M.D., of the Idaho Urologic Institute. “Last year’s promotion included a three-topping-pizza coupon, a Boise State rally towel, tickets to a Boise Hawks game, nuts, and coffee.” Plus, the practice never forgets to throw in packages of frozen peas to ice the affected area. “We get a lot of chuckles over that,” Dr. Waldmann adds.
“This is really the only ‘Bluelight Special’ we can offer in urology, so it’s a great call to action,” adds Frank D’Amico, M.D., president of Urology of Central Pennsylvania, Inc., which gives out free magazines and T-shirts during its March Madness deal. “We hope it gets people into the office and promotes urologic health, as many men don’t like to talk about other potential concerns like testicular and prostate cancer.” Go team!